What Google Analytics Does and Why it’s an Absolute MUST For Your Practice
How great would it be if you had a Google Analytics, R2D2 sort of robot that spits out a detailed Analytics report on your practice whenever you ask?
Or what if you could just click your mouse button and every report you’ve ever needed pops up on your screen?
Well, believe it or not, we’ve got you covered.
Not with an R2D2 Google-bot. But this might be even better.
Your Google Analytics goal is simple: Invincibility through simplicity.
Most people spend hours trying to figure out which reports are worth digging for, and then click around Analytics until their eyeballs feel like they’re going to fall out.
The marketing team here at DentistChats has created a simple, pre-configured, one-click report generator that’s going to make your life a LOT easier.
By the end of this article, you’ll be half invincible. The rest of it comes later.
What does that mean?
Have you heard of The Art of War? If you run a practice, believe me, you need to read it.
It was written by the great and notorious General Sun Tzu, and this is his best quote from it.
Know yourself and know your enemy, then you can fight a hundred battles and never lose.
Heck of a promise, isn’t it?
Now, here’s the biggest question for you:
How well do you know your practice?
Because that, plus how well you know your enemy, is what’s going to make you invincible.
The best way to know your practice from an online standpoint, is by consulting your Google Analytics.
Not sure how? No worries. We’ll cover that and then some.
First though, let’s talk about what Analytics is, and why it’s an absolute must for your practice.
Analytics is (Really) Cheap
First, it’s free. All you need is a little snippet of code to stick into your site, and * KAPOW * loads of golden, mind numbing data – truckloads of it.
In 24-48 hours anyway.
So, great. It’s free. It’s valuable. But what is it, really?
What is Analytics?
Simply put, Google Analytics is a collection of data that tells a story, like, “Once upon a time, your content was NOT valuable to your readers, so whenever they visited your blog, they ran far, far away, as fast as they could, and lived happily ever after the end.”
That’s the story a high bounce rate tells you.
Analytics is a gargantuan, 9-level library filled to the brim with these kinds of stories, some of them good, some of them not so much.
The best thing about these stories, is that they have a direct and measurable effect on the success of your practice.
Rewrite those stories to make them all good, and your bottom line profit will soar.
What Does Google Analytics Measure?
Websites mostly. Also apps. It can track your blog, social interactions, and a bunch of other online platforms too.
What can Google Analytics tell you?
What can Google Analytics not tell you? That’s a better question.
With Analytics, you can:
1. Track your website visitors and observe their behavior.
2. See where they’re coming from.
3. Find out what devices they’re viewing your site with.
4. Learn what your audience’s interest is.
5. Organize your marketing campaigns in one centralized location.
6. Find out which landing pages perform the best, and why.
7. How fast your website loads.
8. Track the conversion rate and visualize the cash trail from your online efforts to your pocket.
9. And a lot more.
How do I Install Google Analytics?
There’s a lot of confusing information out there on the subject, because there’s a ton of different ways to skin this cat.
If you have a WordPress website, do a quick search for a high-rated Google Analytics plugin (there’s plenty), and follow the instructions. Super easy.
But if you don’t (or if you want to give our handy step-by-step a go), stay tuned for the next post in the series: Installing Google Analytics – The Easy Way (coming next week.)
What Are the Best Google Analytics Reports?
Easy peasy. We’ve got the best of the best – fully customized, prebuilt Google Analytics reports, on it’s way in the next post: 15 Painless, 1-Click Google Analytics Reports You’ll Love (coming next week.)
Is Analytics Running Correctly on my Website?
Kidding, it probably is – here’s how to find out:
It’s fairly straightforward, but if you want a simple step-by-step, check out The Complete Guide to Google Tag Assistant.
And don’t forget to take advantage of our free content if you’re just getting started with Google Analytics:
The Ultimate Analytics Toolkit (Coming in the next post)
The WordPress Analytics Toolkit (Coming in the next post)
That’s all I have for you for now. Have an outstanding week!