Most practices do not have an efficient and effective way to follow-up with leads (also called “lead conversion strategy”). This is silly. Lead conversion is easy, requires minimal effort, and with a little management, your team can produce significant top line growth. To schedule consultations in the past, we have relied on potential patients to call […]
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Defining your target market is the first step to judicious marketing. If you don’t know who you are trying to reach, you will waste tons (and tons) of marketing money! So how do you determine and define who to target? There are many different methods for defining your target market. I find that the easiest […]
If your practice is not doing habitual same day starts, you are missing out on huge revenue growth. Our practice never really focused on starting patients the same day until the beginning of 2016. On December 31st, 2015 we were all feeling really accomplished. We just finished another record-breaking year, and we had already scheduled a […]
Since starting DentistChats at the beginning of the year, I have been asked frequently from our clients to share our scripting secrets. Almost daily, we get emails back from doctors complimenting our Smile Specialists’ language, phrasing, and tactful selling abilities. Two of our doctors even told us that they print our chat transcripts and make […]
Do you still do a two or three step consultation? –I sure hope not! Most practices have abandoned this antiquated multi-step consultation because they are headed upstream. Instead of just waiting around for someone to sign a contract for treatment, we are now getting their acceptance at the first visit, increasing our case acceptance and catching […]
“The problem with your company is not the economy, it is not the lack of opportunity, it is not your team. The problem is you. That is the bad news. The good news is, if you’re the problem, you’re also the solution. You’re the one person you can change the easiest. You can decide to […]
As an orthodontist, you know the importance of having a beautiful and functional website. Many in your target market have grown up using the internet for research, entertainment, and shopping. Online presence has never been more effective. I am new to Kansas City and have always wanted Invisalign. After my consultation at Hansen Orthodontic Specialists (the best orthodontist in KC!), […]
These are a few tips that we used to make our practice the highest volume Invisalign Teen practice in our multi-state region. 1. Offer a Braces Guarantee After treating nearly 1000 Invisalign cases in our practice, we know that non-compliance is nearly a non-issue. Almost all of our Invisalign patients reliably wear their aligners, especially […]
After helping more than 100 doctors in a wide variety of markets grow their practices with professionally managed online chat, I have discovered a hack for many practices to increase their revenue almost immediately…and it’s not chat. The hack, my colleagues, is to answer your phones. At DentistChats, my team often complains about calling the […]
Sales friction is a vitally important, yet seldom discussed topic in our practices. In physics, F = MA. More mass and/or acceleration leads to greater force. Friction, the enemy of acceleration, causes the force to decrease. This is why a bowling ball rolls faster down a wooden bowling lane than it does across shag carpet. […]